insight innovation

(@betty.adamou)

insight innovation

Research Through Gaming - A new methodology; A new company

My innovative idea for Market Research is to use a completely new methodology which marries gamification, new and existing technologies and research; Research Through Gaming. As an industry, we've been talking about Gamification massively but Research Through Gaming are the only company in the world to offer a gamification platform specifically for research. In short, we make surveys into games. That's our specialism.... more »

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(@ma.simons)

insight innovation

Evolutionary insight for paradigm shift in consumer research

AIMgen Lab aims to introduce the methodology and tools globally to promote a paradigm shift based on evolutionary psychology, and herewith grow as a laboratory supporting market research companies around the world. VISION With markets developing on a global scale there is a growing need for a unified view on global consumer motivation to improve actionable insight and develop innovative 21st century strategies. Today... more »

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(@ben000)

insight innovation

Pollbob

PollBob is an iPhone app and website that provides the quickest and easiest way to gauge opinions in real time and on-the-go. Our platform allows users to create, take, discover, and share short opinion polls with friends and others on any topic of interest. Our users vary from teenagers that are curious about what their friends thought about last night's episode of Big Brother to small business owners looking for real-time... more »

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(@djohnson)

insight innovation

Simply, the worlds most advanced survey assistant.

Introducing Decooda's Market Research Assistant. Market Researchers have many sources of unstructured text to analyze: social media, enterprise communications, and verbatim responses to survey questions, to name just a few. To date, analyzing this information in order to extract meaningful insights has been tedious, time consuming and expensive. Decooda has developed a very specific solution designed to help Market... more »

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(@leighcaldwell)

insight innovation

Behavioural economics: the key to pricing research

[PLEASE NOTE: to vote, you must register. It may look like you've voted but if you just click "I agree", it won't count. The site is slightly tricky but please persevere!] Ever wanted to know what people would REALLY pay for your product? Everyone in market research knows the challenges of getting consumers to accurately express their attitudes, feelings or awareness of brands and products. Indeed, having the skills... more »

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(@adam.wexler)

insight innovation

Leveraging Brand Advocates for Social Media Panel Sourcing

Insightpool allows market researchers to source study participants through social media. As a brand, who would you rather hear from than those that care about your brand the most? Instead of staring at the number of followers a brand has on Twitter, Insightpool dives into the fanbase and ranks the fans based on factors such as brand affinity, online influence and more. Brands can go straight to those that care the most... more »

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(@kathleen.poulos)

insight innovation

Waiting 2-6 weeks for market research is so last year

Work in the healthcare industry? Wish you could crowdsource a business questions to a group of board certified docs treating patients in your space AND get answers back within minutes? Let me introduce you to InCrowd and our propriety mobile and browser-based technologies that provide rapid access to specialized Crowds. Via our DIY interface you craft your question, select your crowd and send your query; results tabulated... more »

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(@sgmoon)

insight innovation

Virtual NeuroShopping

Inner Truth is an unconventional market research and strategy consultancy that doesn't just provide traditional research approaches but combines the old with the new and emerging. BACKGROUND The retail environment is under pressure - consumers/shoppers demand experiences, however shopping research in the 'real' world is often limited to pre-concept understanding or post-concept evaluations. There is no opportunity to... more »

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(@faisal)

insight innovation

User-generated Reviews for Research Reports and Research Firms

Research Nation is a London-based start-up that provides user-generated reviews for market research reports and market research service providers. The problem we aim to solve is quality assessment. With most products that one buys online nowadays, one reads reviews before buying. For example, when you buy books, you read Amazon reviews before buying. When you book a hotel room, you read TripAdvisor reviews before booking.... more »

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(@kacephillips)

insight innovation

Hook Book: The Little Black Book for the Digital Age

Hook Book is an app currently available for iOS specializing in Personal Relationship Management. It provides the most comprehensive platform to manage, rate, track, and message all of your romantic contacts. Instead of sitting at the bar trying to thumb through your entire contact list to find a few lucky people to text to meet up or come to the late-night party, you can find all of these contacts or "Hooks" in your... more »

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(@thegreenspan)

insight innovation

Promotions Rebates and Events with Quick Survey Games

Obviously promotional events with freebies being given away and surveys have been around for ages, but to integrate it with more events and sponsors and game theory is the challenge. It's not about Keeping Up With the Joneses anymore or flash mobs which is fun and dandy, but trying to get people to instantiate their own Jonesing using social media games like Foursquare teaming up promo teams and doing like a treasure... more »

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(@christine)

insight innovation

Alliance Insights Grid

This is a process solution rather than a technology solution to gain insights. It can be used to generate insights in any situation where there is a 'transfer of knowledge'. As a client said "What a simple idea and why haven’t we been doing this forever!" Set up a grid with the quadrants described below and hand it out at the start of the meeting (particularly in debriefs). At the end of the meeting collate all the... more »

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(@eric00)

insight innovation

Inbound Social Sampling (Sample that's passionate)

The concept of Inbound Sampling follows the reverse of the current industry standard and model that is currently being used within the market research industry model. Bell SMG has the model outlined, and conceptualized we just need the right partner to fund it and work with us on it. The concept uses and maximizes user engagement around online user communities, blogs, and social mediums - based on passion whether... more »

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(@jana.kulhankova)

insight innovation

Social Survey Tool

A unique research instrument by Aspectio Research combines two great ways to effective marketing - social network analysis and target advertiesement on social network. Members of Facebook can be selected based on their profile information (basic demographics, region, interests, education etc.) and shown a PPC banner. There is usually a nice picture, company logo or a promotion going on for a branded product and a fun... more »

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