Showing 1 ideas for tag "panel sourcing"
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insight innovation

Leveraging Brand Advocates for Social Media Panel Sourcing

Insightpool allows market researchers to source study participants through social media. As a brand, who would you rather hear from than those that care about your brand the most?

Instead of staring at the number of followers a brand has on Twitter, Insightpool dives into the fanbase and ranks the fans based on factors such as brand affinity, online influence and more.

Brands can go straight to those that care the most... more »

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