(@betty.adamou)

insight innovation

Research Through Gaming - A new methodology; A new company

My innovative idea for Market Research is to use a completely new methodology which marries gamification, new and existing technologies and research; Research Through Gaming. As an industry, we've been talking about Gamification massively but Research Through Gaming are the only company in the world to offer a gamification platform specifically for research. In short, we make surveys into games. That's our specialism.... more »

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(@ben000)

insight innovation

Pollbob

PollBob is an iPhone app and website that provides the quickest and easiest way to gauge opinions in real time and on-the-go. Our platform allows users to create, take, discover, and share short opinion polls with friends and others on any topic of interest. Our users vary from teenagers that are curious about what their friends thought about last night's episode of Big Brother to small business owners looking for real-time... more »

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(@djohnson)

insight innovation

Simply, the worlds most advanced survey assistant.

Introducing Decooda's Market Research Assistant. Market Researchers have many sources of unstructured text to analyze: social media, enterprise communications, and verbatim responses to survey questions, to name just a few. To date, analyzing this information in order to extract meaningful insights has been tedious, time consuming and expensive. Decooda has developed a very specific solution designed to help Market... more »

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(@thegreenspan)

insight innovation

Promotions Rebates and Events with Quick Survey Games

Obviously promotional events with freebies being given away and surveys have been around for ages, but to integrate it with more events and sponsors and game theory is the challenge. It's not about Keeping Up With the Joneses anymore or flash mobs which is fun and dandy, but trying to get people to instantiate their own Jonesing using social media games like Foursquare teaming up promo teams and doing like a treasure... more »

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