insight innovation

Showing 8 ideas for tag "market research"
(@faisal)

insight innovation

User-generated Reviews for Research Reports and Research Firms

Research Nation is a London-based start-up that provides user-generated reviews for market research reports and market research service providers.

The problem we aim to solve is quality assessment. With most products that one buys online nowadays, one reads reviews before buying. For example, when you buy books, you read Amazon reviews before buying. When you book a hotel room, you read TripAdvisor reviews before booking.... more »

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(@sgmoon)

insight innovation

Virtual NeuroShopping

Inner Truth is an unconventional market research and strategy consultancy that doesn't just provide traditional research approaches but combines the old with the new and emerging.

BACKGROUND
The retail environment is under pressure - consumers/shoppers demand experiences, however shopping research in the 'real' world is often limited to pre-concept understanding or post-concept evaluations. There is no opportunity to... more »

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(@thegreenspan)

insight innovation

Promotions Rebates and Events with Quick Survey Games

Obviously promotional events with freebies being given away and surveys have been around for ages, but to integrate it with more events and sponsors and game theory is the challenge. It's not about Keeping Up With the Joneses anymore or flash mobs which is fun and dandy, but trying to get people to instantiate their own Jonesing using social media games like Foursquare teaming up promo teams and doing like a treasure... more »

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(@ma.simons)

insight innovation

Evolutionary insight for paradigm shift in consumer research

AIMgen Lab aims to introduce the methodology and tools globally to promote a paradigm shift based on evolutionary psychology, and herewith grow as a laboratory supporting market research companies around the world.

VISION
With markets developing on a global scale there is a growing need for a unified view on global consumer motivation to improve actionable insight and develop innovative 21st century strategies. Today... more »

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(@djohnson)

insight innovation

Simply, the worlds most advanced survey assistant.

Introducing Decooda's Market Research Assistant.

Market Researchers have many sources of unstructured text to analyze: social media, enterprise communications, and verbatim responses to survey questions, to name just a few. To date, analyzing this information in order to extract meaningful insights has been tedious, time consuming and expensive.

Decooda has developed a very specific solution designed to help Market... more »

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(@eric00)

insight innovation

Inbound Social Sampling (Sample that's passionate)

The concept of Inbound Sampling follows the reverse of the current industry standard and model that is currently being used within the market research industry model.

Bell SMG has the model outlined, and conceptualized we just need the right partner to fund it and work with us on it.

The concept uses and maximizes user engagement around online user communities, blogs, and social mediums - based on passion whether... more »

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(@leighcaldwell)

insight innovation

Behavioural economics: the key to pricing research

[PLEASE NOTE: to vote, you must register. It may look like you've voted but if you just click "I agree", it won't count. The site is slightly tricky but please persevere!]

Ever wanted to know what people would REALLY pay for your product?

Everyone in market research knows the challenges of getting consumers to accurately express their attitudes, feelings or awareness of brands and products. Indeed, having the skills... more »

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(@kathleen.poulos)

insight innovation

Waiting 2-6 weeks for market research is so last year

Work in the healthcare industry?

Wish you could crowdsource a business questions to a group of board certified docs treating patients in your space AND get answers back within minutes?

Let me introduce you to InCrowd and our propriety mobile and browser-based technologies that provide rapid access to specialized Crowds. Via our DIY interface you craft your question, select your crowd and send your query; results tabulated... more »

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