Showing 1 ideas for tag "shopper behaviour"
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insight innovation

Virtual NeuroShopping

Inner Truth is an unconventional market research and strategy consultancy that doesn't just provide traditional research approaches but combines the old with the new and emerging.

The retail environment is under pressure - consumers/shoppers demand experiences, however shopping research in the 'real' world is often limited to pre-concept understanding or post-concept evaluations. There is no opportunity to... more »


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