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insight innovation

Behavioural economics: the key to pricing research

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Ever wanted to know what people would REALLY pay for your product?

Everyone in market research knows the challenges of getting consumers to accurately express their attitudes, feelings or awareness of brands and products. Indeed, having the skills... more »
About Your Company (Description & Contact Info)

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Inon is a behavioural economics and pricing consultancy based in London. We work with agencies within the research industry as well as directly with commercial, government and charity clients.

Client-wise, we are especially strong in professional services, media and public services; in terms of methodology we bring together experimentation, face-to-face and online research according to client and project needs.


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