Showing 2 ideas for tag "consumer behaviour"
(@ma.simons) kudos icon +

insight innovation

Evolutionary insight for paradigm shift in consumer research

AIMgen Lab aims to introduce the methodology and tools globally to promote a paradigm shift based on evolutionary psychology, and herewith grow as a laboratory supporting market research companies around the world.

VISION
With markets developing on a global scale there is a growing need for a unified view on global consumer motivation to improve actionable insight and develop innovative 21st century strategies. Today... more »

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(@leighcaldwell) kudos icon +

insight innovation

Behavioural economics: the key to pricing research

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Ever wanted to know what people would REALLY pay for your product?

Everyone in market research knows the challenges of getting consumers to accurately express their attitudes, feelings or awareness of brands and products. Indeed, having the skills... more »

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