Insightpool allows market researchers to source study participants through social media. As a brand, who would you rather hear from than those that care about your brand the most?
Instead of staring at the number of followers a brand has on Twitter, Insightpool dives into the fanbase and ranks the fans based on factors such as brand affinity, online influence and more.
Brands can go straight to those that care the most about their brand, and once the market research portion is complete, they can activate the fans into brand advocates for marketing purposes.
Best of all, Insightpool allow researchers to tap into brand new populations that are not currently participating in market research studies -- no more professional survey takers!