insight innovation

Inbound Social Sampling (Sample that's passionate)

The concept of Inbound Sampling follows the reverse of the current industry standard and model that is currently being used within the market research industry model.

 

Bell SMG has the model outlined, and conceptualized we just need the right partner to fund it and work with us on it.

 

The concept uses and maximizes user engagement around online user communities, blogs, and social mediums - based on passion whether passive, neutral or enthusiast.

 

The general idea is that all respondents that belong to a panel that follow this model would belong to this sample universe from General Population to Specialty Business to Business and would opt-in on based on their own motivation and feelings based on the invitation and motivation toward areas of interest without ever being sent an email.

 

The concept is simple :: It's around response/passion and interest. In return the respondent gets rewarded instantly building valuable trust from both the sample provider and the respondent from day one.

 

The concept of outbound invitations should never be applied in this concept. Email may only be used for security or terms updates, but never to use or market sample projects.

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Idea No. 13