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Behavioural economics: the key to pricing research

[PLEASE NOTE: to vote, you must register. It may look like you've voted but if you just click "I agree", it won't count. The site is slightly tricky but please persevere!] Ever wanted to know what people would REALLY pay for your product? Everyone in market research knows the challenges of getting consumers to accurately express their attitudes, feelings or awareness of brands and products. Indeed, having the skills ...more »

Submitted by (@leighcaldwell)

About Your Company (Description & Contact Info) :

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Inon is a behavioural economics and pricing consultancy based in London. We work with agencies within the research industry as well as directly with commercial, government and charity clients.

 

Client-wise, we are especially strong in professional services, media and public services; in terms of methodology we bring together experimentation, face-to-face and online research according to client and project needs.

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