insight innovation

insight innovation

Research Through Gaming - A new methodology; A new company

My innovative idea for Market Research is to use a completely new methodology which marries gamification, new and existing technologies and research; Research Through Gaming. As an industry, we've been talking about Gamification massively but Research Through Gaming are the only company in the world to offer a gamification platform specifically for research. In short, we make surveys into games. That's our specialism. ...more »

Submitted by (@betty.adamou)
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About Your Company (Description & Contact Info) :

Research Through Gaming Ltd

CEO and Founder: Betty Adamou

London

 

Tel: + 44 (0) 7784 852 534

 

E: rtg@researchthroughgaming.com

e: betty.adamou@researchthroughgaming.com

 

W: www.researchthroughgaming.com

LIn: http://www.linkedin.com/company/research-through-gaming-ltd

F: http://www.facebook.com/ResearchThroughGaming

T: https://twitter.com/RTG_Ltd

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insight innovation

Evolutionary insight for paradigm shift in consumer research

AIMgen Lab aims to introduce the methodology and tools globally to promote a paradigm shift based on evolutionary psychology, and herewith grow as a laboratory supporting market research companies around the world. VISION With markets developing on a global scale there is a growing need for a unified view on global consumer motivation to improve actionable insight and develop innovative 21st century strategies. Today ...more »

Submitted by (@ma.simons)
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AIMgen Lab is a privately owned start up company for developing methods and tools for consumer motivation research based on evolutionary psychology. The methodology used is the outcome of over 15 years of scientific and commercial research. Founded in 2009 by Marie-Anne Simons and Jan Guus Waldorp, AIMgen Lab aims to present and develop new ways for gaining actionable insight in global consumer behaviour.

 

AIMgen Lab developed the Evolutionary Motivation Indicator Tool (EMIT), an online research and segmentation tool as the DNA and foundation for various other applications. The first application developed is E-MindSight, an online tool for measuring and analysing brand perception.

 

AIMgen Lab executed several pilots including the commercial validation of EMIT together with a Dutch online market research company. The results were presented at the annual ESOMAR 2011 conference in Amsterdam. The scientific validation of the methodology is subject of the doctoral thesis that Waldorp and Simons are completing at the Dutch University of Groningen. AIMgen Lab is based in The Netherlands just outside Amsterdam, P +31 20 6623566, T +31 20 662 59 51, info@aimgen.com. Our website: www.aimgen.com

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insight innovation

Pollbob

PollBob is an iPhone app and website that provides the quickest and easiest way to gauge opinions in real time and on-the-go. Our platform allows users to create, take, discover, and share short opinion polls with friends and others on any topic of interest. Our users vary from teenagers that are curious about what their friends thought about last night's episode of Big Brother to small business owners looking for real-time ...more »

Submitted by (@ben000)
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About Your Company (Description & Contact Info) :

PollBob is an iPhone app and website that provides the quickest and easiest way to gauge opinions in real time and on-the-go. Our platform allows users to create, take, discover, and share short opinion polls with friends and others on any topic of interest. Our users vary from teenagers that are curious about what their friends thought about last night's episode of Big Brother to small business owners looking for real-time feedback on their products and services. We are based in New Orleans, LA. You can reach us at ben@pollbob.com or by telephone at 504-383-5057. You can also learn more by downloading our iPhone app or visiting our website www.Pollbob.com.

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insight innovation

Simply, the worlds most advanced survey assistant.

Introducing Decooda's Market Research Assistant. Market Researchers have many sources of unstructured text to analyze: social media, enterprise communications, and verbatim responses to survey questions, to name just a few. To date, analyzing this information in order to extract meaningful insights has been tedious, time consuming and expensive. Decooda has developed a very specific solution designed to help Market ...more »

Submitted by (@djohnson)
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About Your Company (Description & Contact Info) :

DecoodaTM offers the most robust suite of products and solutions to help organizations synthesize vast amounts of market data into actionable business insights that enables them to justify investment recommendations, accurately forecast outcomes, and make intelligent investment allocation decisions - all based on facts.

 

For mor information contact:

David Johnson

CEO

678-761-5395

djohnson@decooda.com

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insight innovation

Behavioural economics: the key to pricing research

[PLEASE NOTE: to vote, you must register. It may look like you've voted but if you just click "I agree", it won't count. The site is slightly tricky but please persevere!] Ever wanted to know what people would REALLY pay for your product? Everyone in market research knows the challenges of getting consumers to accurately express their attitudes, feelings or awareness of brands and products. Indeed, having the skills ...more »

Submitted by (@leighcaldwell)
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About Your Company (Description & Contact Info) :

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Inon is a behavioural economics and pricing consultancy based in London. We work with agencies within the research industry as well as directly with commercial, government and charity clients.

 

Client-wise, we are especially strong in professional services, media and public services; in terms of methodology we bring together experimentation, face-to-face and online research according to client and project needs.

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insight innovation

Leveraging Brand Advocates for Social Media Panel Sourcing

Insightpool allows market researchers to source study participants through social media. As a brand, who would you rather hear from than those that care about your brand the most? Instead of staring at the number of followers a brand has on Twitter, Insightpool dives into the fanbase and ranks the fans based on factors such as brand affinity, online influence and more. Brands can go straight to those that care the most ...more »

Submitted by (@adam.wexler)
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About Your Company (Description & Contact Info) :

Insightpool identifies brand influencers that can be activated into evangelists for market research and marketing purposes.

 

Ever since brands started establishing their own pages on social media channels, we can now identify all kinds of new people that share an affinity for a brand.

 

If you would like more information, feel free to contact Adam: adam.wexler@insightpool.com Let us know how social media sampling can help you acquire the ultimate insight.

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insight innovation

Waiting 2-6 weeks for market research is so last year

Work in the healthcare industry? Wish you could crowdsource a business questions to a group of board certified docs treating patients in your space AND get answers back within minutes? Let me introduce you to InCrowd and our propriety mobile and browser-based technologies that provide rapid access to specialized Crowds. Via our DIY interface you craft your question, select your crowd and send your query; results tabulated ...more »

Submitted by (@kathleen.poulos)
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About Your Company (Description & Contact Info) :

Crowdsourcing healthcare professionals to gain rapid market insights: InCrowd, Inc.

 

Co-Founders:

Janet Kosloff, Diane Hayes, Kathleen Poulos

 

www.incrowdnow.com

http://blog.incrowdnow.com

 

@InCrowdNow

@CrowdTalk

 

info@incrowdnow.com

 

Phone: 617-901-8676

Mailing Address: 675 VFW Parkway, Ste. 273, Chestnut Hill, MA 02467

 

Know Now | Real-Time Data | DIY Platform

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insight innovation

Virtual NeuroShopping

Inner Truth is an unconventional market research and strategy consultancy that doesn't just provide traditional research approaches but combines the old with the new and emerging. BACKGROUND The retail environment is under pressure - consumers/shoppers demand experiences, however shopping research in the 'real' world is often limited to pre-concept understanding or post-concept evaluations. There is no opportunity to ...more »

Submitted by (@sgmoon)
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About Your Company (Description & Contact Info) :

Inner Truth is start up (just over 12months old) market research and strategy consultancy that works with leading advertising agencies and companies across their marketing activities. We specialise in combining traditional market research techniques with cutting edge technologies and new research methodologies such brain wave monitoring and eye tracking.

 

Inner Truth is set up with the philosophy that no business can have the 'best' in class staff across all the business offerings. With that philosophy in mind we have an extremely strong network of 'best in class' partner organisations that work with us to provide support with our projects.

 

So we can honestly say we have some of the best designers, programmers, data analysts, field staff, neuroscientists, signal processors, marketers and strategists on hand to provide businesses with the best research and insights to build long term competitive advantage.

 

We are based in just outside the Melbourne city business district in Richmond, Victoria Australia. We can be reached via email at info@innertruth.co or by telephone ++61 3 8319 0955. For more details about the company visit www.innertruth.co

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insight innovation

User-generated Reviews for Research Reports and Research Firms

Research Nation is a London-based start-up that provides user-generated reviews for market research reports and market research service providers. The problem we aim to solve is quality assessment. With most products that one buys online nowadays, one reads reviews before buying. For example, when you buy books, you read Amazon reviews before buying. When you book a hotel room, you read TripAdvisor reviews before booking. ...more »

Submitted by (@faisal)
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About Your Company (Description & Contact Info) :

Research Nation is a start-up that provides user generated reviews for market research reports and market research firms. We are a team of four people (1 business guy, 2 developers and 1 designer), based in London, United Kingdom, and can be reached via email at admin@researchnation.net, or via telephone at +447960254756.

 

For more details on our team visit us at http://researchnation.net/main/about.

 

We have not launched yet, but you can take an inside tour of our site at http://researchnation.net/browse/posts

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insight innovation

Inbound Social Sampling (Sample that's passionate)

The concept of Inbound Sampling follows the reverse of the current industry standard and model that is currently being used within the market research industry model. Bell SMG has the model outlined, and conceptualized we just need the right partner to fund it and work with us on it. The concept uses and maximizes user engagement around online user communities, blogs, and social mediums - based on passion whether ...more »

Submitted by (@eric00)
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About Your Company (Description & Contact Info) :

Bell SMG owns and operates the Market Research Global Alliance, a business trade organization for market researchers.

 

Bell SMG specializes in Social Media Agency and CRM services for market research marketing teams.

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insight innovation

Hook Book: The Little Black Book for the Digital Age

Hook Book is an app currently available for iOS specializing in Personal Relationship Management. It provides the most comprehensive platform to manage, rate, track, and message all of your romantic contacts. Instead of sitting at the bar trying to thumb through your entire contact list to find a few lucky people to text to meet up or come to the late-night party, you can find all of these contacts or "Hooks" in your ...more »

Submitted by (@kacephillips)
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About Your Company (Description & Contact Info) :

Founded in April 2011, Anonymous Apps is an app publishing startup based in Dallas, Texas. You can reach us at kace@hookbookapp.com or by telephone at 214.697.1770

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insight innovation

Alliance Insights Grid

This is a process solution rather than a technology solution to gain insights. It can be used to generate insights in any situation where there is a 'transfer of knowledge'. As a client said "What a simple idea and why haven’t we been doing this forever!" Set up a grid with the quadrants described below and hand it out at the start of the meeting (particularly in debriefs). At the end of the meeting collate all the ...more »

Submitted by (@christine)
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About Your Company (Description & Contact Info) :

Alliance Strategic Research is a small market research company with a very strong practical orientation to find clear paths forward for clients. We seem to have a lot of ideas at the moment. christine@allianceresearch.com.au Melbourne, Australia 61 3 95720450

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