insight innovation

Research Through Gaming - A new methodology; A new company

My innovative idea for Market Research is to use a completely new methodology which marries gamification, new and existing technologies and research; Research Through Gaming.

 

As an industry, we've been talking about Gamification massively but Research Through Gaming are the only company in the world to offer a gamification platform specifically for research.

 

In short, we make surveys into games. That's our specialism. We work with researchers and game designers and graphic artists to bring high-quality Research Games accessible to the masses.

 

Who wouldn't want to be a Playspondent, rather than a panelist? Our respondents are bored and the M.R industry has been complaining about low response rates for an unhealthily long time.

 

With R.T.G not only can we increase engagement and provide a better experience for Playspondents, we can also use our Paradata Elements to time how long it takes for Playspondents to answer questions which can give real insight into subjects like brand loyalty, for instance. (Harvard University has done loads of research in timing responses, take a look: https://implicit.harvard.edu/implicit/demo/).

 

Our Playspondents can also build Avatars of themselves, utilizing different hairstyles, clothing and religious accessories etc and then be placed in a virtual room of a house. We're currently building the PlayspondentPlayhouseMy innovative idea for Market Research is to use this completely new methodology which marries gamification, new and existing technologies and research. We've been talking about Gamification so much in M.R, but Research Through Gaming are the only company in the world to offer a gamification platform specifically for research.

 

In short, we make surveys into games. That's our specialism. We work with researchers and game designers and graphic artists to bring high-quality Research Games accessible to the masses.

 

Who wouldn't want to be a Playspondent, rather than a panelist? Our respondents are bored and the M.R industry has been complaining about low response rates for an unhealthily long time.

 

With R.T.G not only can we increase engagement and provide a better experience for Playspondents, we can also use our Paradata Elements to time how long it takes for Playspondents to answer questions which can give real insight into subjects like brand loyalty, for instance. (Harvard University has done loads of research in timing responses: https://implicit.harvard.edu/implicit/demo/).

 

Our Playspondents can also build Avatars of themselves, utilizing different hairstyles, clothing and religious accessories etc and then be placed in a virtual room of a house. We're currently building the PlayspondentPlayhouse™ where clients can 'Rent a Room' for the research to take place.

 

By encouraging Playspondents to 'relive' their daily environments and even their own image, their responses can be much more thought-out and honest.

 

Our current Research Game 'Pimple Crisis™ 1' is an example of what we can do and how we can do it. [YOUTUBE VIDEO] http://bit.ly/ptPwRr

 

If you would like to look at some of the academia behind the idea, please check out:

 

1) rwconnect.esomar.org/2011/04/13/the-future-of-research-through-gaming/

2) http://newmr.org/?s=betty+adamou&searchsubmit=

3) http://gameaccess.com/

 

 

We hope you like!

 

Betty

Tags

About Your Company (Description & Contact Info) :

Research Through Gaming Ltd

CEO and Founder: Betty Adamou

London

 

Tel: + 44 (0) 7784 852 534

 

E: rtg@researchthroughgaming.com

e: betty.adamou@researchthroughgaming.com

 

W: www.researchthroughgaming.com

LIn: http://www.linkedin.com/company/research-through-gaming-ltd

F: http://www.facebook.com/ResearchThroughGaming

T: https://twitter.com/RTG_Ltd

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